What is semantics with simple words?

Semantics - the Word, who came to our language from Greek, where his meaning was "significant." In philology, it was first applied in France M. Brealym, who did not only develop a language, but also a story. What semantics are, many lingules can tell. Under the term it is customary to understand such science, which is devoted to the meaning of the word, many letters and suggestions.

And if interprint?

The most common meaning of the term (it is usually implied) can be clarified as "lexical semantics". It is engaged in a meaningful load of separate words. But the lingules, exploring the alphabets, preserved from antiquity, know what the meaningful load of individual letters. Some specialists are engaged in texts, phrases, completed offers. Such an area is one more of the fields of applying a semantic scientific approach.

Viewing what semantics is, it is necessary to mention relationships with other disciplines. In particular, tested ties with:

• logic;
• language philosophy;
• communication theories;
• anthropology (language, symbols);
• semiology.

Considering the science in more detail, it is necessary to immediately formulate the object that it explores: the semantic field. This is such a complex of terms for which a certain common factor is peculiar.

Object of study

If you ask the philologist, what semantics, a specialist will tell: the term is made to designate science that does not only with meaningful load of words, but also by philosophical language aspects. In addition, discipline is distributed and languages \u200b\u200bused by programmers, formal logic, semiotics. Through the tools developed in the semantics, you can conduct a productive analysis of the text. Thanks to this science, the ratio of phrases, words, symbols, interconnection with values \u200b\u200bcan be determined.

However, the value described is only a general idea what semantics is. In fact, the concept is much wider. It is used for some specialized philosophical flows and even within one of the approaches that call people to change their attitude in the world, to go away from the "Consumption Culture". This problem in recent years has become really relevant, and one of its decisions received the name "General Semantics". It is worth recognizing, she has a lot of fans.

Understanding of the essence

It so happened that the semantics of the language is a science for which the problem of understanding is very relevant. Simply put, the man in the street can easily say than mathematics or physics do, but not everyone is rapidly oriented in the semantics study. What is surprising, not so many linguists as psychologists set themselves the task of formulating an understanding of the essence of semantics. At the same time, the interpretation of symbols, signs - a question, characteristic of strictly linguistics and any other science. The value is found taking into account the situation in which the objects were used: the specifics of the community, context, circumstances.

Linguistic semantics special attention is paid to facial expressions, televizations, sounds, as methods of transmitting information. All this forms a significant context. For a written language, paragraphs and punctuation marks play the role of such structural factors. The general term denoting this information area is a semantic context. Analytical activity in the field of semantics is closely related to a number of accompanying disciplines engaged in vocabulary, etymology of symbols and words, writing and pronunciation rules. Science is connected with pragmatism.

Features of science

The semantics of the language is engaged in strictly defined issues, it is characterized by a specific area of \u200b\u200bknowledge. The properties of this discipline often allow it to characterize it as synthetic. The sphere under consideration is craved with the language philosophy, has a connection with philology, semiotics. At the same time, there is a sharp contrast with syntactic rules, a combinatorics that does not pay attention to the semantic load of the characters used and signs.

The feature of semantics in the presence of significant relationships with representative semantic theories, including those considering the relationship, compliance and the truth of meaning. This is no longer just a language science, but philosophical discipline, which focuses on reality and reflecting it through the ability of the language.

Linguistics

This science is one of the additional areas included in the common semantics tree as discipline research. The object of attention of this sphere of semantics - vocabulary. Linguistics is engaged in the semantic load, characteristic dictionary, proposals and phrases. Equally, linguistics analyzes larger objects - texts, extended narrations.

Studying linguistics and semantics, it is necessary to clearly represent the close relationships of the subjects. For linguistics, cross-references and applied designations are becoming important. The peculiarity of this area is the study of relationships inherent in linguistics units. Like the semantics of the proposal, linguistics special attention pays phrases, however, in a slightly different key. Here researchers focus on homonyms, anonymis, synonyms, rigors, metronomas. The task facing them is to comprehend the rather major elements of the text, which argues them from small, and expand the semantic load as it seems possible.

Montagskaya grammar

The author of this structure semantics became Richard Montagus. For the first time, he voiced its theories in the 1960s. The idea was to systematize the definitions that would apply a lambda terminology. The materials demonstrated by them clearly proved that the meaning inherent in the text can be decomposed on parts, elements using the rules of the combination. ATTENTION and drew on the fact of the relative neglence of such rules.

At that time, the term "meaning atom" sounded first. His understanding, as well as work with primitives, was demolished in the database of semantics of questions in the seventies. So the mental hypothesis began to develop. And today, many recognize that grammar Montagus was exclusively slim, logical invention. Unfortunately, its difference from the semantics of speech was the pronounced variability determined by the context. Language, as Montagus considered, was not just a system of labels fixed for objects and phenomena, but to the instrumental set. He paid attention that the significance of each of such tools is not in binding to specific objects, but in the specifics of functioning.

And on the examples?

The semantics in reading Montagus is well illustrated as follows. Philologists are familiar with the concept of "semantic uncertainty." This is a situation where in the absence of a number of parts of the context it is impossible to determine the exact meaning of the object (words, phrases). Moreover, there are no such words, the identification of which would be 100% possible and correct in the absence of an environment.

Formal semantics

This idea was formulated as the improvement of postulate Montagus. It belongs to theoretical high-formalized approaches and works with natural languages. In this method, the Russian semantics can be analyzed. Feature - in the assignment of various units of values: truth, functional dependence, individuality. For each unit, the truth is then detected, the ratio in the aspects of the logic of relatively other proposals. All this allows you to get a sufficient amount of information for the analysis of the text as a whole.

True conditional semantics

The author of this theory was Donald Davidson. The theory belongs to the number formalized. The main idea is to determine the relationship between proposals. The approach involves working with natural languages. Semantics words, suggestions, text obliges to look out and describe such conditions under which some object of research becomes true.

For example, only in a situation where the snow is white, the "snow white" expression will be true. That is, in fact, the task of the philologist is to determine under what conditions the value of the phrase becomes the truth. In the semantics, the words are predetermined in advance the set of values \u200b\u200bselected on the basis of a specific object, and a set of rules set to combine them. The practical application of this method is the formation of abstract models, while at the same time the essence of the approach is in determining the correspondence between expressions and real things and events, and not abstract modeling results.

Artificial semantics

Under this term, it is customary to understand such phrases, words on the basis of which useful content is formed. The objective of the linguist is to make a semantic kernel, which will attract the attention of the reader. The most relevant this term is currently in applied to modern technologies, in particular, the Internet. To increase the attendance of the virtual page, it is important to create its textual filling in order to be attended by the keys that are able to interest the user. Artificial semantics are currently widely used for promotional purposes.

Informatics offers to interpret semantics as a section involved in the meaningfulness of the designs inherent in the language. This, to some extent, oppositely the syntax whose area of \u200b\u200bresponsibility is the form of expression of structures. Semantics - a set of rules that allow you to interpret the syntax. At the same time, the values \u200b\u200bare defined, only limited to the possibility of understanding the declared words, symbols. It is customary to talk about semantics as a relationship, properties that give a formal understanding of the object. A logical approach is applied, on the basis of which models and theories are built, based on the interpretation of the information received.

Semantics as a method of project promotion

By applying the basic rules of semantics, the specialist can develop such a kernel, which will then be the base for the formation of the CEO program. Semantic kernel - a list of requests that the audience can enter in the virtual search system to familiarize themselves with the services, in which it needs. To form such a kernel correctly, you need to represent what the client needs what goals are in front of him.

The definition of the needs of the target audience most often involves interviewing or a brief-survey. Correctly approach this task, you can formulate with a high degree of accuracy, which the user needs.

Semantic kernel: features

To correctly form this basic object to promote the project, you must first deal with the nature of user requests. These are divided into four major categories:

• information;
• transactions;
• navigation;
• common requests.

Information search queries

Such people are asked by the search engine, if there is some kind of questionable question in front of them. The system issues a list of sites, to a greater or lesser extent corresponding to the specified one, after which the client begins alternately to go through the page from the upper list of issuance, studying the results for relevance. A person stops when it is possible to detect the necessary data.

Most often, information requests begin with a questioning word, although they often resort to a relatively non-obvious to the machine language to express thoughts - request assistance or tips, reviews or rules (instructions). If the resource owner knows which requests most often lead to a user (or could lead), it is necessary to form a semantic kernel for each page with this information. If the project is non-commercial, then the information requests bring almost entire traffic. To monetize the site, you can resort to contextual advertising or other similar possibilities.

Navigation and transaction

Navigation - these are such queries that give a clear characteristic of the virtual page. It is thanks to them in the future there will be transitions.

Transactions, according to many CEO specialists, are the most curious category of all possible requests. Through them, you can get an idea for which goals the client is looking for the site. Some need material to familiarize yourself, others download files, others make purchases. Knowing the features of transaction requests, you can build your own business online. By the way, some time ago, it was all through them almost all offering services, sites, as well as virtual shops.

Feature

Not everything is so easy and simple. Inquiries that can identify the CEO specialist, making up a semantic kernel, apply all competitors. On the one hand, their use cannot be the guarantor of the success of the Promotion Program - too many rivals. At the same time, their absence makes the site development program almost impossible. Applying competitive requests, you can successfully attract the audience to the promotion page. If the promotion is assumed based on such requests, you need to check that the user, being on the page, can make an appropriate transaction.

Not everyone is sure whether it is worth it to apply such a type of queries if the page is not commercial, but an information nature. Experts assure that this is an absolutely correct decision. At the same time, it is necessary to envisage the ability to perform a user of actions on a page. The easiest option is the contextual advertising corresponding to the content, affiliate program.

Common requests

These are such formulations, of which it is difficult to understand what the user is looking for. For example, it can be "Auto Engine" or "Tassel for Rumyan". For what reason, the user is looking for information, only from the request itself is not clear. Someone is interested in how the subject is arranged and from what is made, the other is looking for the opportunity to buy, and the third explores the range of proposals on the market. Perhaps the user wants to find instructions for independent production of the subject or work, but another person is interested in ordering a service - for example, shook wallpapers in the room. To take into account the general requests in the formation of the contextual nucleus, but it is not necessary to make a special emphasis on them if the project is not dedicated, for example, all possible types of tassels for the Rumen or wallpaper and everything is connected with it, from production issues to the rules of staining.

Frequency: Competition at every step!

The characteristic of the frequency is one of the key when choosing a suitable filling of the semantic kernel. In general, all requests are divided into three large groups, while low frequencies include less than two hundred times per month, to high frequency, the questions requested more than a thousand times, and the average level is all that between the specified boundaries.

The specified values \u200b\u200bare common, for each specific area they will be unique, the numbers vary significantly. To correctly form a semantic kernel, you need not just to know the search engine indicators on requests that are supposed to be included, but also to represent the hierarchical structure of the developing site, work internal optimization. One of the most useful modern tools for the formation of the semantic kernel, specialists recognize Yandex.Upptat. It helps to identify the frequency of requests, on the basis of what you can create an extended list and get rid of extra, empty requests. To create a structure, it is recommended to make at least three cycles of working with the list of requests when applying the Opportunities "Yandex.Usordstat".