How to open a training center? Algorithm How to start making money on knowledge! Choosing a name for a children's club How to name a cultural educational center.

Brand. Brand

Method number 2 - name

Method number 3 - surname

Network of restaurants "McDonald" s "

Method number 4 - Nature

Internet hypermacket "WKONOS"

Method number 5 - History

Method number 6 - mythology

Mikhail Goncharov,:

Method number 7 is a composite word

Method number 8 - acronym

Method number 9 - quote

For lovers, the trade brand does not matter much. They are often indifferent to them, which company produces cardboard blanks. The main thing is that the goods are high-quality and satisfy the need for creativity. It gives Leonardo's promotion to create their own trademarks, bypassing the complex path of the dealership of international brands. Read Next Neuming, which is part of branding and devoted to the development of commercially effective names for trademarks, has at least 30 major methods. It is worth noting that the brand name should not just like its owner, but also to cause the association necessary for the positioning of the Association from the target audience and rely on the iconic characters and established concepts. All this is achieved by relevant research. In addition, the brand name must be guarded. Before investing in the promotion of brand, it is important to clearly understand that the latter has exceptional rights regarding the relevant goods and services. "

Today, professional nemine - the development of a commercially effective name for the brand, businessmen are ready to more eager to pay good money. But before you pay money to neminent specialists, you can try to come up with a name on your own. Often, the result of such a amateur approach after an examination conducted by authoritative branding specialists is recognized as quite successful. On the 10 most simple methods of developing a name for a brand, which can be adopted by each businessman, tells Vadim Gorjankin, CEO of PR & Brand Agency "Red Word", an expert in marketing communications.

Method number 1 - toponym (geographical name)

Pay attention to where your business is or from where your product or its key ingredient originates. According to this principle, such brands are formed as a meat processing plant "Rublevsky", the mineral water "Essentuki", the beer "Klinskoye", the oil "Vologda", Vodka "Finlandia", Kvass "Ochakovsky", Furniture "Shatura", Cigarettes "Winston", Liqueur "Malibu", telecommunication company "Nokia".

Method number 2 - name

One of the easiest ways to name the company or product is the name of a person. According to this principle, such brands are formed as chocolate "Alenka", the beer "Athanasius", frozen semi-finished products "Daria", Maxim Magazine, Women's magazine "Lisa", Mersedes car, Diana's dry-cleaning network, fast products Preparations "Alexander and Sophia".

We initially planned that the trademark is the first price in its price segment. Hence the name was born that as it would say - "put me on the end." And our main task is to participate in the promotions, this is the feature of promotion.

Method number 3 - surname

Along with the name of the base of the brand may be a surname. As a rule, the name of the brand is not just a surname, but the name of the company's founder. For example, autoconecern "Ford", Chocolate products "Korkunov", Beer "Bochkarev", Vodka "Smirnoff", network of restaurants "McDonald" s ", Jeans" Levi "s", Brooke Bond tea, hydromassage equipment "jacuzzi "Martini vermouth, Boeing aircraft, Parker handles, Adidas sportswear manufacturer.

Method number 4 - Nature

Nature can be a source of inspiration not only for artists and musicians, but also for non-neign specialists. It is worth noting that the animal, plant or natural phenomenon is associated with the properties of the product: the rival system of the Grad Fire, high-speed train "Sapsan", the Internet hypermack "WKONOS", a network of salons for children and future mothers - "Kangaroo", cars Jaguar, sports clothing "Puma", car alarm "Alligator".

Method number 5 - History

Often the brand name becomes a significant historical event or character. It is worth noting that the exploitation of history is particularly often involved in the formation of restaurant names. As examples, Moscow Restaurants "Godunov", "Pushkin", "Graph Orlov" or "Petrov-Vodkin" can be given. A lot of examples of the "historical neminiga" occurs in other areas of business: Cognac "Napoleon", Beer "Stepan Razin", Papiros "Whiteorkanal", Cars "Lincoln", Borodino Trade and Production Group.

Method number 6 - mythology

Neumbent specialists left no attention and mythology, which has become one of the most productive sources for brands names. For example, the car name "Mazda" received its name in honor of the Zoroastrian god of life named Ahura Mazda, and the idea of \u200b\u200bthe name of the drink "Sprite" was born in the 40th century. At that time, the toddler sprite was particularly popular in the advertising campaigns - an elf with silver hair and a wide smile, which wore a drink from a drink instead of a hats. A little later, his name became the name of a new carbonated drink - "Sprite".

Mikhail Goncharov,On the network development strategy in the new market:

- What is the name of the network transferred?

- The name of the network itself was not translated, the writing will be in Latin transcription - Teremok. No one confuses that the phones are called an apple. In the US, there is a pharmacy network Duanereade, it is not even read. In America, the strange names do not confuse anyone. And we can tell that there is a fairy tale in Russia about teremok.

Method number 7 is a composite word

Quite often, the brand name becomes a composite word formed by the addition of two words. For example, the commercial bank "Alba Bank", Aeroflot's airline, Beeline mobile operator, Volkswagen autoconecern, Aquafresh toothpaste, Sunsilk hair care line, MasterCard's credit cards, TV channel "EURONEWS", weekly socio-political magazine "NewsWeek".

Method number 8 - acronym

Acronym is an abbreviation formed from the initial letters, parts of words or phrases, which is uttered as a single word, and not by letters. Example: Abbreviation "GUM", formed from "Chief Universal Store" pronounced as a single word GUM, and not GE-U-EM. Those. not by letters. As well-known acronies, you can bring the name of the ABBA music group, formed from the first letters of the names of its participants: AgNetha, Björn, Benny, Anni-Frid or the name of the VAZ car brand (Volzhsky Automotive Plant).

Method number 9 - quote

Well-memorable name of the brand due to its fixedness in conscious consumers can be the name or expression from the product of mass artistic culture: cinema, animation, music, literature, etc. As examples, such brands like dairy products "Prostokvashino", restaurant "White Sun Deserts ", a chain of skin stores and furs" Snow Queen ", a chain of building materials stores" Old Man Hottabych ".

We spent the master class in the Hobby hypermarket "Leonardo", do you always need to create your brand?

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Unnamed to register the company is impossible. It will not be possible to open a bank account, enter an invoice or conclude a contract. The company name is an important component of the image and business success. It should be easily remembered, call only positive emotions from customers and partners, as well as have a resource for the development of a separate brand. In the future, the name of LLC will work on the owner, providing a certain level of income.

The name largely determines the prospects for business development. One entrepreneurs take a lot of time and effort to promote, while others are accompanied by luck. There is statistics for the positive change of the company's financial condition after changing the name. The name of LLC should be a strong marketing tool. Experienced specialists have long developed the principles and rules for compiling the optimal name of the enterprise.

But you should not rush with the choice of name or use the first who came to mind. It is difficult to overestimate the meaning of the word in a person's life. Many remember the words of Captain Lunner: "As the ship will call, so he will float." In the second part of the article, important information on the energy of words is given. It is described how to choose how to choose the company's name, so that it will display the scope of activity and contributed to the prosperity.

How to name brand

The term "brand" comes from the Valvesan Donate word "fire", which means successful trade or service. The brand is called a high-quality product with a good reputation, which is known for a wide range of consumers and is able to create a holistic image of the goods in the minds of people. It has a unique name and symbolism. Any goods and services can be brand: product, design, service, sign, etc.

If there are no business expansion in the plans, for example, the opening of a small store in a small town, smaller requirements impose to the title, which allows for general rules. You can interview future customers about the name or suggest choosing it from the list by the owner.

Successful businessmen do not regret the creation and promotion of brands, the rights to hold the source of income. A memorable logo and a successful name guarantee success and prosperity of the company in the market with high competitiveness. The beautiful name should be a commercial offer, be based on a positive product image and offer unique opportunities to meet the requirements of the consumer.

The successful name of the LLC will save time with a significant expansion of the business.

Basic principles of choosing name

The brand is not a product, and its name should not be a description of the characteristics and essence of the product. He must allocate an important difference between the goods from the competitor analogue.

The name must express the value of the company, create and maintain the connection between the product and the consumer. Almost any name may be a successful brand, if you make efforts to unification. For example, Marlboro reflects the terrain, Coca-Cola - the composition. The name must be associated with the specifics of the product and is focused on further development, regardless of the commodity situation.

You should not give a direct product description - the name must be allocated, and not to describe. To disclose the characteristics of the product use advertising, marketing, replay information in the title will be superfluous. The descriptive name will be limited to marketing opportunities when copies of the product appear from competitors. In the future, the trading name may be a non-targeted product. A bright example is the name of the first antibiotics with Penicillin - Terramycine, Vibramycine. Modern preparations are available under patented brands - Tagamet, Zantac.
Successful name may not reflect the characteristics of the goods in general. It highlights its uniqueness for a long time (Apple).
The name must take into account the temporary factor and remain unique for a long period. The unsuccessful examples can be called Radiola, which in Latin means "heat", and in reality this household device, not based on heating. SPORT 2000 - Binding by year, which in the future can cause an impression of old-fashioned. Europassitance is a binding to the region, which prevents the distribution to other continents. Silhouette (silhouette) Start promoting yogurts for the health of the body, not weight loss. This principle is especially important for medium-sized businesses.
The name should provide promising development in the international market. For example, the American brand CGE is often confused with a competing GE company; Nike has no right to register in a number of Arab countries.

The following ways of creating a brand name are especially popular:

syllables or letters from the names (surnames) of the founders;
surname + prefix to °, off;
displaying in part name of the subject of the product without direct mention (water, sea - Akwaror, Morainazal, Dolfin, Aquamaris).

Ideas for the name can be found on specialized sites that are generated for free of charge lists of suitable names. You can also take advantage of the payable services of the Agencies - Naming, which will select a creative name, bringing good luck.

What kind of name will bring good luck?

When choosing a name for the company, take into account the reaction and emotions of potential consumers of the product. It should be clear to the target audience. To verify the success of the name, you can spend a survey among future customers.

Neumbent specialists brought several important rules:

The names in the list should be simple, pleasant and misleading consumers (Floristics Store "Vityaz", Elena Lovely Restaurant).
It is not necessary that the name reflects the product information. The main thing - it should be easily pronounced and cause positive emotions.
Do not recommend to tie the name to the geographical location. This will allow in the future to quickly expand the business without renaming.
If there are foreign words in the name, you should clarify their meaning and interpretation. Chevy Nova was renamed for auto market of South America, since it was literally translated "not going."

Using full names and surnames. When selling a company, problems arise or can be formed negative personal associations from consumers.
Use the words of a complex shape or with a negative meaning.
Apply templates beaten phrases.
The Civil Code prohibits the use of full or abbreviated names of the state, authorities and local self-government, public associations, contradict the principles of morality and humanity.

The use of the words "Russian Federation", "Russia" and derivatives requires a special permit and additional state duty is paid (10-50 thousand rubles).

The name of the company that does not plan large-scale development may indicate the type of activity (production or installation of air conditioners - "Breeze"). The sense of measure is important. Heavily memorable or acarmitable names will not bring good luck in business: Moskavtotransservis, Stroypromkonsalt. But the zero beer store can safely be called with the definition of product characteristics.

Directions of creating successful names firms

The consonant name, pointing to the generation, will become the ideal option for companies with large prospects. It should consist of 1-2 ordinary words. Consonance with well-known brands will negatively affect profits and can lead to trials for copyright violations.

It is important to understand that "Furniture Omsk" will not be in demand in Moscow. The name must be well readable in the common languages \u200b\u200bof the world. Words should at least remotely indicate the activities of LLC - the consumer must understand what he is offered.

Abbreviation will be not the best option for the name, as it introduces potential customers into confusion and de blows the company. However, all the rules have an exception: BMW (Bavarian Motor Plant).

Initials owners

The first option for the name always becomes initials owners. The option is good, if a person is essential and fame away from others.

The last names of the owners or their initials are called popular companies: TM "Mersedes", "Honda", "Tinokov". You can recall the well-known company "Siemens", founded by Werner Wang Siemens and "Phillips" - the name of the founders of the business.

Game words

A good option may be the merger of two words or acronym from the first sounds. The World LEGO company occurred from the Danish phrase of Leg Godt - "Play Good". Additionally, the name is translated from Latin as "collecting". The name of the brand created a non-professional, but its popularity is growing every year.

A successful example will be Facebook. The method is easy to quickly create a name. Stroygrand is a universal name that is easy to remember.

The manufacturer of sports shoes "Adidas" is named after the owner of Adolf Dassler.

Good examples of titles indicating the location of the company - ZIL (Factory named after Likhacheva), KAMAZ (Kama Automobile Plant).

Often the names are boring and unattractive for customers. Creative name popularizes brand.

Fictional and historical characters

The beautiful names of companies that have deserved world recognition were sometimes called in honor of mythical or historical characters. A bright example is "Canon" - the changed name of the Buddhist deity of Kwanon. The owners of Blue Ribbon Sports changed the name on Nike Inc in honor of the Greek goddess of Victory.

In the Russian market, there are also companies called by the names of famous characters - "Napoleon", "Lincoln". Many brands turned out to be a popularity tool for their developers. Successful brands made their owners legends.

Association and Environment

Stories are known for successful options in a word, describing a natural phenomenon or an abstract concept that causes associations with a company product. Hyundai is translated as "modernity", and "Samsung" - "3 stars".

This category can be conditionally attributed to the name on the hair dryer, which provides for a harmonious combination of symbols with a positive meaning. There is a limit on the number of letters - no more than 5. The latter should be vowel. A good example will be the brand "Sony". The name happened from the Latin Sonus - "sound", and in English sounds like Sunny - "Sunny". However, in the Japanese Sonny language - loss. This was the main reason for the abandon from one letter N in the middle of the word.

Examples of transport companies

Successful transport company must have a beautiful name allocating against the background of competitors. You can use the words of the English Society:

artway - art + road;
arrive - arrive;

It is allowed to combine the initials of co-owners or part of their surnames. The company's name should easily sound: Azima, Autotrans, Westol, Translogistics, Rota Leasing, Inteltrans, Transaltyans. When creating a unique name, LLC can be operated in the following directions:

connect the prefixes (auto, trans-) and part of the name (ALROSA, RUSAL);
associations with speed, transportation, expensive (trajectory, fast transportation);
resort to metaphors or beat words (avis - bird);
use derivatives from Express, Trans, "Speed";
apply abbreviations (BNA - quickly, reliable, efficiently);
neologism is a new word.

Whatever activity the company does not engage in, its name should be easily pronounced and quickly memorized, be harmonious, not to have several interpretations, eliminate floating stress and negative associations during pronunciation, cause pleasant visualization.

Name of construction company

The name of the construction company should form a sense of confidence, reliability and comfort (Uutdom, Domstroy). The appearance of similarities with competitors and their abbreviations should be excluded.

The name of this field LLC may display the profile of the proposed works (Stroymaster, Garantelit, Streamhouse). You can try to beat profile Word: Stroy - Stroy-ka, Stroymig, Build. Today there are names with consoles (Derwold & Co).

A large number of new construction companies in the network does not cancel the importance of the name and principles of its preparation.

Name of law firm

A good lawyer must be reliable, cause confidence and customer confidence. Similar requirements are imposed on legal companies. The name should not be long, which prevents the rapid memorization ("right").

The owner often connect their names in Russian or foreign language: Yukov, Spencer and Kaufmann, Sayenkokharenko. In the slogan, you can apply a foreign basis: Avellum - A (the first letter of the Greek alphabet) + Vellum (parchment for legislation).

use no more than 3 words;
search should start with Russian words, then Latin;
neologisms should be deciphered in the company's slogans to indicate the scope of activity;
the abbreviation of the name from a few words should be frantic;
avoid legal terms - trite and beaten;
do not use the common name to eliminate difficulties when registering a trademark.

The name of the law firm should display professionalism, personal values \u200b\u200bof employees and owners. Special attention is paid to the color scheme and the graphic design of the unique logo.

Name of Furniture Production Firm

The product of this field of activity should cause a sense of style, leadership, luxury, comfort. When choosing the name, the following methods are used:

use geographical binding: Eden;
fight foreign words: glass (glass) - SANGlass;
the basis of "Furniture": furniture, furniture;
selection of activities: soft lines, interior;
emphasis on positive associations: the formula of coziness, residence;
add prefixes or symbols: Prima-M, Glebov and Co.;
beat words: furniture, furniture;
foreign base: Mebelstyle;
use the name or surname: Furniture from Ivanov.

Title of the accounting company

The name must indicate solidity, cause trust and positive emotions. It is strictly forbidden to beat the humorial names (accounting buke). The name of the organization and the severity of the organization should be clear with the name: Experts, Glakov, Garant, Balance, Account, Your Accountant. It is allowed to beat foreign words: tax, account (score).

Modern names often contain abbreviations (accounting reporting Tax Declarations - Bond), part of the names of the owners in a congestive form.

How to come up with a monetary name of LLC, taking into account the energy of words

Each letter has a digital analogue, whose vibrations it obeys. It is clearly visible in the table.

To determine the energy name, the digital names of the letters are felt before receiving a common figure. For a visual example, we will analyze the name "Elite":

4 (e) + 4 (L) + 1 (and) + 2 (T) + 1 (a) \u003d 12

After miscalculation, you can crime to decrypt the name:

Unit - the beginning began. It brings good luck to companies with new and unusual products. Names are suitable for innovative developments, new technologies. The new brand will easily promote, it will conquer the trust and support of consumers. The stellar patron of units consider the sun, which symbolizes the courage and power.
Two will suit organizations, the purpose of which is concern for people (kindergarten, school, clinic). The figure is favorable for clinic companies, firms for territory improvement (landscape design, gardening), hairdressers, manicure, etc. Patron Double - Moon, filled with femininity and refinement.
Troika increases the welfare of business in the field of entertainment: restaurant, bowling, cinema, children's play centers, attractions, cultural palaces, etc. Helps in the production and supply of food: cafe, pizzeria. Troika will provide the success of the acting studio, advertising agencies, design studios. Her patron - Jupiter, the merger of opposites, their interaction and association. Thus, the name will bear equilibrium and perfection.
Four - the number of large companies, the symbol of the birth of organized matter and creation. Will bring profits and success to agricultural, forestry, woodworking organizations. Many successful metallurgical and engineering plants are called, consonantly four. It is ideal for the design bureau, construction firms. The defender will be uranium, steady and manageable.
The five has a favorable energy for companies in the field of recreation and sports: fishing and sports shop, fitness club, SPA, baths and saunas, sanatoriums. Will promote the active development of tourist organizations and guides. Bring a profit to the salon of cars or spare parts for them. The patron is Mercury leading to change and perfection.
Six is \u200b\u200bideal for creative or artistic activities (artists, art salon). Good energy for an antique store, sale of flowers and souvenirs. All that can decorate the house and bring the comfort of its owner (furniture salons, decor) will be included in their number. Success is guaranteed by salons of beauty, clothing, cosmetologists, medical centers. Venus will help in development. Six reflects the ideal of human perfection.

Seven - elite. It is favorable for expensive shops and elite clubs, companies with unusual and expensive products. Suitable for travel firms with exotic resorts or unusual forms of rest. Star patron will be Neptune, symbolizing the spiritual and cultural basis of things.
The eight is a patron of large financial companies with a large cash flow. Brings good luck to banks, accounting and auditing companies. Assist will be Saturn, which connects limit materialism and infinity.
The nine will help charitable organizations, private educational organizations. Suitable for psychological rehabilitation centers and practicing psychologists. Patron - Mars, the end of the old and the beginning of the new one.

So, before the opening of any case, it is necessary to calculate everything in direct and figurative sense.

Examples of successful names

To ensure the importance of the energy component, you can consider several examples of successful companies:

Sberbank - 1 + 2 + 6 + 9 + 2 + 1 + 6 + 3 \u003d 30 3 + 0 \u003d 3;
Ochakovo - 7 + 7 + 1 + 3 + 7 + 3 + 7 \u003d 35 3 + 5 \u003d 8;
Russian Sea - 3;
Euroset - 1;
MegaFon - 6;
Tape - 1;
Gazprom - 8;
Yandex - 9;
Pharma - 2;
Magnet - 1.

If the name is considered taking into account the laws of numerology, then the company's success is provided, they should not be neglected. Use the above recommendations and calculate the selected name options.

Any successful business does not function in full without a beautiful name. His definition is a difficult task that requires accounting for a plurality of nuances. Regardless of the scope of activity, the name of the LLC must be simple, harmonious and cause positive associations. The name of the company should cause people a desire to cooperate with her.

Be sure to take into account the scale of the business: large companies inappropriate to be called fabulous characters or words in a diminutive form. An excellent option will be an associative word.

If it is not possible to choose a beautiful name on your own, you can contact the agencies specializing in nemine. For their services, specialists may require up to 30 thousand rubles. A free source of ideas will be sites with name generators, which will be given a list of suitable names.

Remember that the name defines marketing policies and product promotion.

It has now been very popularly to receive additional education, both in the sphere of their profession and additional self-education to adults and children. The demand gives rise to suggestions, so the opening of the training center of additional education is quite a good opportunity for earnings. Consider all the steps how to open a training center?

How to open a training center- Selection of a niche!

Determine in what format do you want to train and who?

Usually additional education can be found in the form of courses, trainings, seminars, lectures, master classes, educational marathons.

They are conventionally classified:

By learning time.

The duration of events depends on the claimed program, which can last from several hours to several years.
A long-term education format can be attributed to foreign language courses, design and other disciplines. The program is divided into several levels of preparation, the duration of which is on average from 3 months to 2 years. Long training is good because a long time will receive income from students in the form of monthly contributions.

Short-term training can be from several hours, as a master class, up to 2 months, as an educational marathon or training.

On the subject of courses that happens:

Professional - This is an increase in the level of professional knowledge, or the development of new professions, as an accountant, designer, florist, manicure, hairdresser, bartender, etc.

General Education - When there are separate skills, for example, foreign languages, or pump personal qualities, so-called popular personal growth training.

Creative courses when taught to draw, sew, knit, make dolls, weaving from beads, embroider, wood thread and other, in a hobby format.

Classification by age audience.
They are divided into children's, teenage, adults.

Deciding with the training program and the audience, go to the next step.

How to form staff?

To ensure the livelihoods of the training center, you will need an administrator, accountant, teachers, a cleaner.

Teachers can be both full-time employees and invited by the part.

For a specialized training center, which teaches constantly the same courses, a permanent staffing is needed.

There are training centers that serve only the platform for educational programs. Now such a format is popular when the area is surrendered to the rent from hours to several days, equipped with everything necessary for conducting educational events. In this case, the teaching staff is not needed, enough administrator, cleaners. Accountant is also freelance on auto-separating.

How to choose a room?

Mostly educational institutions are located in central areas, which is very convenient to people for all areas of the city. How to open a training center profitable? Choose better central place!

Sleeping areas that are convenient for children's educational centers can be exception.

The room must comply with sanitary standards.
Its dimensions and layout depends on the selected concept of the training center.

It can be like large rooms or small classes. A prerequisite is necessary a bathroom, a coffee bowel, where you can relax to employees at lunch or to eat students during the educational process.

What is the necessary equipment?

Basic equipment - This tables, chairs, board or flipchart, projector, stationery.

From the subject of the training center, educational methodological material, computers, for children-chairs and carpeted floors can also need.

How to officially issue?

There may be questions: how to open a training center, you need a license. For the conduct of educational activities of the course format, a license is required. It should only be mandatory registration in the tax authorities.

The following package of documents is also required:

List of center learning programs;
- Documents for the presence of a highly qualified teaching staff;
- documents for a premises corresponding to all sanitary standards;
- Documents to ensure the learning process with everything necessary;
- information on the registration of a non-state educational institution.

What are the costs?

To say a certain number is difficult, because The cost of renting and wages to employees from the regions is significantly different.

In order not to miss any look at the estimate of what they add up:

Rental of premises may need additional repair;
Purchase of equipment;
Salary staff;
Advertising costs;

Part of the costs can be reduced by salary. For example, accrual salary by the number of students.

Variet the costs of advertising. Depends on the ways of promotion. One working way is online advertising. It is not necessary to immediately create your website, it is enough to make advertising in social. Networks, place an ad on the forums, which is much cheaper at the initial stage than to invested in the site.

How to promote the training center?

Marketing development strategy is based on the selected concept.

If you teach professions, it is worth gaining support for the employment centers that will be able to send to you to retracted. Give ads on urban forums.

For children's centers it is necessary to post ads on forums, magazines for mothers. In children's entertainment centers. It may even be nearby at home and put an advertisement at the entrance.

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And finally, that long-awaited moment came when you decide to open your training center. Well, I think the solution is correct, but I want to warn you a little immediately. Read what mistakes arise at the very beginning of the path from those who opens their training center.

First, it is not taken into account from the very beginning, how many training centers already exist in this market and in this niche.

As usual happens. A person comes to any training center, looks at how many listeners are there, multiplies the number of people on the middle graduation price and thinks "Neither a fig how much money you can earn!".

After that, he opens his training center and is safely closed in 3-6 months. Why?

Because competitors in this niche turned out to be more, and people for training comes much less than he thought. In principle, this is normal from a human or emotional point of view. But not at all right in terms of business.

Secondly, large companies are not taken into account that open training centers as certain courses. There, the flow rate of groups goes almost at the expense of workers who come to this company to work.

Accordingly, people's training can occur at a preferential price or deduct from wages. And people from the outside can be given a completely different price tag.

As a result, competitors think that the price of the market is that, begin to recruit at this price and understand that they cannot dial people.

Thirdly, a person does not know exactly, and whether these educational services really need. That is, he thinks they need them, but in fact - no. Thus, the training center opens, it turns out if it is necessary, a license, and suddenly it turns out that something that is proposed to no one is not necessary.

Now let's touch the location of the training center, rental, the cost of a square meter and licensing requirements.

Of course, the closer to the center of the city there is a training center, the simpler with the passage of students and, accordingly, a little easier with the set.

However, the closer to the center, the higher the cost of the rent. And if you have a licensed type of activity, then it is necessary to take into account that the limiting contingent that you can wean directly depends on square meters, which relies from 2 to 3 square meters. m. per student depending on the type of educational institution.

Therefore, the fourth error when opening a training center may be the wrong choice of the location of the training center. Because attempts to be closer to the center can lead to the appreciation of the expenditure part of your learning.

Fifth error is the wrong choice of taxation system. With a traditional tax system, the number of taxes increases, but the possibility of opening branches. With a simplified system, plus is that accounting is becoming easier - less reports, it becomes easier for you - you will have less taxes less, but with the opening of branches and representative offices you will have problems.

The sixth mistake may be attempting to make founding documents completely with their own hands. This in principle is not a mistake if you have time plenty and you are relatively competent. But if you want to reduce the time and concentrate already on your future clients, then the occupation of this kind of activity will delay you in the "swamp", although some of the money you will save at the same time.

Next, the choice of organizational and legal form. Ltd. is a commercial enterprise created to extract profits. Plus here in the fact that at the end of the quarter you can pay 9% of the founding and on the legitimate basis to take money to yourself. In addition, LLC is allowed to hold lectures and seminars without obtaining licenses.

But if you plan to open a training center in which the licensed type of activity: training courses and advanced training courses, training drivers, etc., the local education department will not give you a license while the organization registered by you will not be non-commercial.

Therefore, an error in the choice of organizational and legal form can lead to problems on the part of licensing authorities.

The next error is the wrong choice of the type of educational institution. It may be additional education, vocational education, additional vocational education, etc.

If you do not register these characteristics in the Charter, and in some cases in the title, you may also have problems with obtaining a license for one or another type of activity, coordination of training programs, I am no longer talking about accreditation of an educational institution.

Next, a very serious mistake are attempts to do everything only. Of course, a lot will have to do you yourself, especially at the initial stage. But if you do it constantly, you will have serious problems and with finance and with your time and with your health.

And last, whatever I wanted to warn. Immediately on the shore, choose companions, with whom you will subsequently sharing a piece of bread. The fact is that when the organization rises, problems are usually no, especially when the money is small. But as soon as you go to money, here is the most interesting and start. Therefore, if you still be able, then open the training center immediately only on yourself.

Here is a small list of errors, the knowledge of which you will save from more serious problems afterwards.

Solving one day you want to open your kids club, you, of course, will not start buying equipment immediately and recruit the team. You will study the features of this business. And also be sure invent the name To your brainchild. And this is a hard thing! There are already thousands of clubs with beautiful and not very beautiful names.

Using this instruction, you can come up with an excellent name for your children's center, Which will like your customers.

How to choose a bright name for a children's club?
How to find not banal and not too strange name?
How to designate the general name of the children's institution so that it is correct reflected his essence?

Let's see for a start, as children's preschool institutions are called other people.

Most of the names can be divided into categories:

Based on cartoons and fairy tales: Teddy, Pinocchio, Tadosha, Babika, Robin Hood, Cap, Balu, Umka, Fairy Tale, Teremok, Wonders, Fanfan, Chunga Chang, Glotting Fish, House of Wizards, Giant, Akun-Matata, Scientist Cat, Smeshariki, Mumimam, Limpopo, Willy Winks, Home

Great people: Pythagoras, Plato, Anderson

Children's names: Dasha, Syoma, Zarina, Deniska, Holly, Marie, Sasha, Marusya, Dara, Monti, Alice

Animals: Kangaroo, Owl Owl, Hummingbird, Octopus, Mammoth, White Bear, Beach, Dolphin, Firefly, Hedgehog, Seagull, Canary, Parrot, Lady Cow, Toucan, Sovice

Plants: Cryer, miracle tree, grain, sprout, birch

Combination of letters, exclamations and alphabet: A + B, I, ABC for parents, ah, yes I!, Hooray! E + family, alphabet, az and beech, oh!

The science: Academy, Academy of Childhood, Erudite, Electron, Academician of Kroch, Linguist, Logos, Workshop Knowledge, Generic, Parallel, Perspective, Progress, New Century

Childhood: Intestinal child, acquaintance, intelligence, first steps, freckles, goggling, childhood empire, childhood secret, little genius, I myself, fidget, clever baby, narznaka, cross ru, childhood, ladies

Family values: Mine Joy, Lucky, Miracle Birth, Miracle Children, All Best Children, My Madrid, Family Circle, Miracle In House, Trust, Good, Family, 7th, Friendship

Using foreign words: Okawa, Babyclub, Players, Mamarada (Translit), Atlantis, Sunnyclub, Kinder Boom, Mama House, Smile, Bonus Club, New Days, Sound Club, Junior, Pati boom, Bambino, Funny Park, Kinder Party, Lend leader, Bloom , Mini Bambini, Tilly Willy, Mysecret, Sprout, Felicitis, Kimberly Land, Mark & \u200b\u200bMaks Club, Infant, Split

Fruits, berries: Mandarin, Lemon, Vitaminchik, Citrus, Raspberry, Malinka, Granatik, Orange

Holidays: Birthday, childhood holiday, Christmas

Creation: Plasticine, Pencil, Artist, Bead, Paints

Travels: Safari, in Wonderland, Quarter, Adventure Island, Strna Tales, Island, Big Ben, Madagascar, Little America, Mir of Harmony, Square, Athens, Jungle, Children's Town, Space, Sunny City, Taletville, Flower City, Country Tales, Malibu

Toys: Rubik Cube, Matryoshka, Lyalya, Pyramid, Cube

Rejoiceed words and Salang: Elexcons, Club-OK, Aquamarinka, Friends, Kudomamam, Htazushka, Rhymusiki, Bambique, Mimimik, Totoro, Lympic, Fontanevia, Manyan, Taram, Oke!

Natural phenomena: Spark, source, droplets, orbit, sunshine, rainbow, constellation, vortex, jupiter, galaxy, beam, red dawns, atmosphere, sunrise, stars

Phrases: Good day!

How to come up with something original if there are already so many wonderful names?

I propose to take advantage of the developments of artists and designers, namely, creative search methods. The main of which is Search for associations.

7 Creative search methods:

Check out this list of children's clubs and development centers. Turn on your own Associative thinking And continue each category with your names. For example, to the category "Animals" I did I like such words: Title, kitten, sparrow, stork, giraffe, penguin, peacock, whale, foxes, dragon.
To any of these names you can pick up Bright adjective. Well, for example: Children's Club "Smart Titon", School of Early Development "Orange Kitchen", Children's Art Studio "Color Peacock", Children's Center "Magnificent Sparrow", Family Stork Family Center, Family Giraffe Family Entertainment Center, Development Center "Good Drako".
You can also add to the Russian Word foreign words Or take completely Foreign phrase. For example, an artistic studio "Art Lis" or Children's Club "Clever Fox".
Think of different things Active names. For example, a children's development center "Play, Baby!".
Call friends, relatives or colleagues and arrange brainstorm. This is the same method of associations, only here is not one person, but a few. They are alternately called associations. It is important that someone recorded all the named ideas. Often, the collective mind is creating wonders.
If you are a famous person or professional in the development of children, you you can use your name. In the title of the children's club. For example, the site of Lena Danilova.
you also can move the name Club, which is in another city, but consider the following:

secondly, do not take the names of very well-known children's institutions. It will be difficult for you to first achieve their level, and then surpass it. The same applies to the promotion of the site of your children's club;

thirdly, try to still change anything in the initial name. It is necessary to avoid the situation when Google (or another search engine) at the request "Children's Club" Cheerful Broom "" will issue 2 clubs with one name.

How not to call a kids club?

Do not use words that can cause any side negative associations. For example, an unsuccessful name for a children's club is "lept", because it is associated with the word "blindness". And in the stores for sale children's juice "ripe", the name of which is often read like "snorle".
Avoid words and phrases, which are difficult to pronounce (example: Kids Club "Ribambel"). Be careful with diminutive forms - they are not always appropriate. For example, a little difficult names are read, such as "chameleonok" or "Brovarchinok".
Do not use incomprehensible words, because you will have to explain them for a long time. Example: "Hyperborea", "Ayudiki".
Beware of rude and distant words from childhood. You will have to build a complex connection between the name of the institution and its attitude towards children. For example, "Bartolomeo", "Garage" or "Tacanka".
Banal and very common names are also not the best option. They are little attracted attention, and in the search engine there are too many identical names. In addition, the associations with school circles of our Soviet childhood did not disappear anywhere. For example, "Rainbow", "Sunny", "Zork", "Chamomile".

In addition to the name, the children's institution also has Definition. Here, too, a huge field for fantasy opens. In this case, the definition is much deeper than the name. It displays essence and basic idea Children's institution. For example, the "talent club" indicates that children's talents are appreciated here and, in addition to developing classes, many sections and courses are being conducted. In "Family Centers" there are programs designed not only for children, but also on their parents.

38 Definitions for children's preschool institutions:

With a bias on the development of a child:

Children's Club, Early Development Center, Developing Center, Educational Center, Child Intellect Institute, Development School, Child Development Center, Child Development Center, Intellect Development Center, Children's Club, Early Development Studio, School of Future First Classroom, Early Development Groups, English Children's Club, Harmonious Development Club, Training Center, Child Psychology and Development Club, Montessori Center, Children's Educational Center

Working with families:

Family Center, Family Club, Family Development Center, Family Ecology Center, Family Club of Success, Family Club, Family Psychological Club, Family Leisure Club, Family Entertainment Center, Center for Children and Parents

Variety of studios, bias on creativity:

Talent club, Creative Development Center, Children's Cultural Center

Children's leisure:

Leisure club, Children's Leisure Club, Children's Game Club

Focus on a favorable atmosphere:

Good home, eco club, friends club.

These definitions are very beautiful and varied, but I want to insert my spoon Fun.: By asking the search engine, customers are most often looking for simple and familiar definitions. Therefore, if you are planning using the Internet, it is better to stay on more trivial words, such as "Children's Club" or "Children's Development Center".

I hope that this extensive article is not tired, but inspired. And you are already invented The best name for your children's center!

P.S. If you like this article, boldly . There will be many articles on the opening and work of the most kind and interesting business.